Category: News

Sailor Jerry’s tattooed Ambassador EmmaLi

EmmaLi Stenhouse, 29, from Hastings, UK, talks rum, Sailor Jerry and shows us her tattoo collection

What do you do for a living? I am currently the UK Ambassador for Sailor Jerry Spiced Rum.

Fly Lightly My Heart by Ben Davies


Fly Lightly My Heart by Ben Davies



How did you get into being an Ambassador and what exactly does it entail? Are tattoos a part of this? 

I guess it was all down to being at the right place at the time and maybe a little luck. I went from managing bars in Hastings to setting up my own Tiki Bar, Huny Lu Lu’s. One day, completely on the off chance, someone from Sailor Jerry came into the bar and said that they were looking for an Ambassador and thought it would be worth me applying. I thought I’d be brave and give it a go as there was nothing to lose, so sent in my CV, got an interview and to cut a long story short, got the job. They wanted someone who was into rum and tattoos, which sums me up as I’ve always been genuinely passionate about both. My time is split between talking to bartenders, organising events and trying to educate people about Sailor Jerry.

On EmmaLi's legs by  Alexis Camburn-Cox On EmmaLi’s legs by Alexis Camburn-Cox


How different was being a bartender that to what you do now? 

I travel a lot more now and am rarely at home – my days are completely varied. One day I could be at a tattoo convention or throwing a party, and the next I’m in the office planning the next event or doing a training session at a bar. The variety means I’ve had the chance to meet some amazing people and travel about a lot. I do love bartending and I still miss it loads, so it is nice to still be involved in the industry without having to be on the front line, which, trust me, can be really hard. I don’t think we really appreciate how hard bartenders work or what we have to put up with – anyone who’s ever worked in a bar will know what I’m talking about. Saying that, I still get the chance to stay pretty close to the bartending side of things, as Sailor Jerry is always keen to find a way to support bartenders. For example, we’re currently running a campaign to get “Bartender Appreciation Day” recognised as a national holiday within the UK. It’s nice to have the opportunity to reward those hardworking guys and gals who make our good nights out possible whilst dealing with all the bad and the ugly!

By Madame Butterfly


Can you give us a bit of a rundown of your tattoo collection?

 I was 18 when I got my first tattoo at Madame Butterfly’s in Hastings. I started with my ankles, and then moved onto the “True Love” roses on my feet.  I worked my way up to the backs of my legs and hips, then my ribs and stomach.  I accidentally got most of my painful bits out of the way early, which I’m now pretty glad about. I wanted to save space for the places that would be more on show until I found the right pieces. I’m slowly but surely adding to my collection, and now that I’m 29 I know what I like, and I’m confident my mind won’t change too drastically. I’ve recently started getting serious on my arms and adding to my back.

I’ve always loved traditional tattoos and was probably influenced by Sailor Jerry before I even knew who Norman Collins was. I love the romanticism and hope that his tattoos portray. The messaging behind them evokes a strong sense of telling a story and holding on to a memory which I love. For me, Sailor Jerry tattoos are as timeless and relevant today as they were back in the day.

Love it or leave it by Alexis Camburn-Cox


Ladies and lower butterflies by Rebecca Butterfly – Neck by Alexis Camburn-Cox


What are your favourite pieces and why?

 My arms are definitely my favourite pieces at the moment because I’m still excited about adding to them. The peacock is one I particularly love and is done by Caleb Kilby at Shangri-La, someone who I have known for a long time and despite it not being my usual style, means a lot to me. I love his style. Some of my other arm was done by Alex Bage, whose style I adore so I was lucky enough to catch him twice. Other pieces I’ll always love are probably my feet and my ribs, which I love as much now as when they were new, in fact I don’t regret any of my tattoos. I’m really lucky to have the opportunity to meet a lot of amazing artists doing what I do, so I’m trying to build up my collection on my travels.  

Peacock by Caleb Kilby


Fat Panda by Alex Bage


What do you think your tattoos say about you? 

I dread to think! Personally, I think they bring out the hopeless romantic in me. I love tattoos on women, but for me, keeping them classic and feminine softens the edginess of having quite a lot of tattoos.

By Alex Bage


What else is in the pipeline for you this year? Work and tattoo wise.

 I will be busy running the campaign for Bartender Appreciation Day, so get voting! We’ve got a few big events coming up which are definitely keeping me busy, and I’ll no doubt be hanging around in bars across the city! With regards to tattoos, I’ll definitely be getting some more work done on my arms and I’m planning on getting to work on my shoulders next.

By Aracelli 4Eva


Last but not least, a quick cocktail our readers can make at home? 

Heavy Punch – it’s a great summer cocktail which is refreshingly fruity and easy to mix at home.


1 ½ parts Sailor Jerry Spiced
1 part pineapple juice
½ part port
½ part simple syrup
½ part fresh lime juice
4 dashes of bitters

Method: Combine ingredients, shake and strain over crushed ice. Garnish with fresh grated nutmeg.

Respect his legacy, drink responsibly  




My Removal Diary. Part two.

Things and Ink music writer, Jen Adamson (@knifeintheheart), shares her tattoo removal experience. Part two, read part one here.

Jen feeling the nerves

Wayne started on the bottom half of my forearm this time. The colours we tackled were mainly black, reds and blues. This time round was much easier than the first. I was amazed that it wasn’t making me jump and I could take the laser for longer. Also the after effects did not hit my body hard at all. The healing process is turning out to be the most important. I kept my arm covered up with gauze and bandage for a week and kept it dry, with nothing but Vaseline to keep it moisturised. The colour has already faded remarkably.  Keep an eye on the blog for progress and a video coming soon.

My removal diary Straight after the treatment


Chatting to Wayne before she gets zapped

Unlock your phone with your tattoo

Watch this short video to see new technology that allows you to unlock your smart phone with a digital temporary tattoo.

The ‘tattoo’ stays on the wearer’s skin for five days once it has been stuck on. It has been created to work exclusively with Motorola’s Moto X Smartphone and is on sale in America for $10.

The What’s Underneath Project: Meredith Graves

This video of  Perfect Pussy‘s Meredith Graves forms part of StyleLikeU‘s ”What’s Underneath” project.

The project features a select group of individuals who remove their clothes to show that style is not the clothes you wear…

Meredith Graves

Quote after quote, we love this woman. How do you feel about your own tattooed body?

I have no idea where this guy got off thinking it was acceptable devoting one paragraph to my politics and three to my appearance.”

“My body is the only home I will ever have… Home is where love happens… Home is where you’re supposed to be comfortable.

Meredith Graves

Meredith Graves


Meredith Graves

Read more about the project at

PETA’s ‘Ink, Not Mink’ campaign

PETA’s “Ink, Not Mink” campaign has recruited fur-free male celebrities whose sleeves will always made of ink — and never covered in mink.

What do you think of the ‘Ink, Not Mink’ campaign and their use of men’s inked bodies? PETA has been previously known for their sexist advertising campaigns, and often only using the bodies of young, thin white women in their campaigns, notable in their ‘I’d Rather Go Naked’ campaign.

After many reports of misogyny from PETA, is it possible to see positives in their campaigns?


Jona Weinhofen


Dave Navarro


Antoine Bethea


Tim Howard


Ami James


Dennis Rodman

Read more:

A World of Beauty – before and after

Different Nationalities Photoshop The Same Woman To Make Her “Beautiful”

“Beauty is in the eye of the beholder” and this photography project clearly proves that.

In a new photographic series, Journalist Esther Honig took a photograph of herself and sent it to 40 different people in 25 different countries. She asked them to make her unedited and make-up free face “beautiful” using Photoshop.

My objective since the beginning has been to examine how the standards of unobtainable beauty vary across cultures on a global level.

Take a look at the – sometimes terrifying – results… do you think she looks more beautiful in the “after” shots? It’s certainly an interesting project and the editors are clearly influenced by personal and not just cultural factors, as some editors from the same countries have produced drastically differing results.










What do you think? How does this make you reflect on your own standards of beauty?

Esther is quoted from and the images are from

Noodles Galore

Kingdom of Wenramen

By Wendy Pham Australian tattoo artist and cover star of The Identity Issue

Wendy Pham’s book debut, published by Clandestine Republic, holds an impressive collection of never before seen illustrations. The assortment of mini prints take you on a Ramen-fuelled journey, elevating the everyday noodle to new mystical and mythical heights. Animals, people and creatures come together to take delight in the simplistic sustenance of Ramen. It will come as no surprise to you that this is Wendy’s favourite food, a subject that not only influences her artwork but the tattoos she creates too. The humble noodle is made sexy with half-dressed, lavishly-displayed Geishas, and none of the other characters within the book are able to resist this glorious feast. I found myself hankering for a steaming bowl of noodle broth as I turn the pages and discover more intriguing illustrations.

If you’re a fan of her vibrant Japanese-inspired tattoos you will adore her book filled with hamster explorers and sneaky noodle stealing foxes. The vibrancy of the illustrations, printed on high quality round edged paper, will leave you in two minds as to whether to frame each piece or leave the integrity of the book intact.

Both Illustrations from Kingdom of Wenramen