Upside down tattoos: Which way up should I have my tattoo?

Everyone in the tattoo world has an opinion on this. So tattoo artist and owner of “Surrey’s best tattoo studio 2023” Laura Raña (@lifeininklr) weighs in on the debate… should your tattoo face you or those around you…?

Tattooing has been around for thousands of years. There have always been traditions and ‘rules’ that needed to be followed. And one general rule is that all designs should face the centre of the body – the heart.

For example, front thigh tattoos should face inwards towards each other. And top outer arms will face forward in the same direction the body faces.

Tattoo placement wasn’t always a choice. However, tattoos can now be placed wherever you want.

As a tattoo artist for almost eight years, I’ve had multiple discussions with clients and other tattoo artists about placement – what works and what doesn’t. And it seems to be a reccurring subject that causes huge disagreement and divides so many people time and time again.

So, does it really matter which way up your tattoo is facing? Should it be for you to see or for others to enjoy?

It depends on the subject, for example to invert a face, that we are all used to seeing in the typical position (eyes above the mouth) may be perceived as grotesque. If a face is upside down it may appear unfamiliar or even “wrong” to our brains.

This is because of the exposure effect. The image projected on to the back of our eyes is upside down. Our brain decodes this image so that we perceive it the right way up.

Whether a tattoo is upside down wouldn’t matter if a tattoo is solely for its owner and not for the eyes of those around us.

I have found that those who have just one or two tattoos tend to choose very significant designs. Sometimes, the collector doesn’t want to share these with other people. The tattoo may be a reminder of a lost loved one or a nudge to keep going despite any obstacles.

These tattoos might be so personal that actually it’s no concern of others to see or even comment on. It’s very important to the client to have them facing them. It doesn’t matter if they are seen as “upside down”. It’s also fair to say that it’s the individual’s right to choose the placement for those very reasons.

Following tradition

Most tattoo collectors like to follow the traditional rules of placing their tattoo so that it faces outwards and towards other people. The rules comes from the many tattoo artists before us, their ideology of what aesthetically is pleasing and what fits the flow of the body, always facing the heart.

Because it’s the way it’s always been, a lot of artists will refuse to break tradition and place a tattoo “the wrong way”. I’ve seen arguments between artists and clients about this several times. Neither side has wanted to give in, leaving the client very angry and the artist out of pocket.

Personally, I think we should follow the “rules” with such a longstanding form of expression that goes back to the beginning of civilisation. It seems only right to place designs so people can enjoy your chosen artwork. Aesthetically, it looks more appealing. But of course, I discuss this with every client that steps inside my studio.

Times are changing

But tattooing is moving away from old school, bold thick lines and there’s a new style in vogue: fineline super dainty style. Anything is possible, and more people know exactly what they want. They’re not willing to compromise and don’t care for other people’s opinions when it comes to their chosen body art.

The current trend of patchwork tattoos allows us to bend the “rules” slightly, too. Smaller stamp-like tattoos are placed angled with mismatched positioning which adds to the stickered sleeve effect and uniqueness.

Find the right artist

Ultimately, it’s up to the client and their preferences which way up the tattoo goes. But give it some thought before you head to the studio and mention it to your artist when you book in. I always give my clients the right to choose what makes them happy and to enjoy their tattoo – whichever way up it sits.

The idea of a right and wrong way also opens up discussions – once placed, the tattoo will always have a slight distortion on the body, as we aren’t poles … we taper and twist, so placed the right or wrong way up, the tattoo will still look slightly distorted depending on what position your body is in – begging the question, so does it really matter?

Ambigram tattoo design

If in doubt…

Get an ambigram tattoo. These are designs where different words or symbols can be read from different angles. They are designed with a special kind of symmetry or mirror effect. This allows the word to remain readable even when viewed upside down. Like others, you might enjoy getting them inked for their unique and sometimes mysterious look.

What do you think? Which way is the right way up? Let us know…

Make sure to follow Laura on Instagram and read our interview with her too.

Words and tattoos by: Laura Raña

Tattoo artist Lucy Thompson Speaks at TEDxNHS about free nipple tattoos for breast cancer survivors

Lucy Thompson speaks at TEDxNHS

Tattoo artist Lucy Thompson – who’s also an award winner, businesswoman and mother from Cullingworth in Bradford – recently received a standing ovation for her TEDxNHS talk discussing free nipple tattoos post mastectomy. She offers an alternative option to the NHS through her charity The Nipple Innovation Project

Lucy took the stage before an audience of 400, with millions more tuning in via live stream, to share her inspiring story of how her transformative tattoo work has become a lifeline for so many. After her talk, people lined up to speak with her, leaving Lucy deeply moved by how much her work resonates with others and grateful for the opportunity to share her message.

How The Nipple Innovation Project started

Lucy has been a tattoo artist since 2013 and started offering realistic areola tattoos to support women who have undergone breast cancer surgery. Her inspiration came from her aunt, who experienced a mastectomy, breast reconstruction, a nipple graft, and a tattoo in hospital.

Although her aunt recovered well, ten years after her diagnosis, the fading tattoo needed some love. The prospect of returning to the hospital felt daunting, and the impact on her body image deeply affected her self-esteem.

I asked her what it would mean to her to have this tattoo looking more realistic and she said it would help her feel whole again,” Lucy tells us. “After the trauma of going through cancer, I want to make the restorative period as stress-free as possible and help women feel like themselves again, drawing a line under the arduous journey theyve been through. Why should they have to return for future treatment when it can be done in one process?

Driven by a strong passion for finding a better way, Lucy took matters into her own hands and created The Nipple Innovation Project. 

About The Nipple Innovation Project 

The Nipple Innovation Project became the first charity to collaborate with the NHS by partnering with Bradford Teaching Hospitals to offer nipple tattoo services post-surgery. This groundbreaking initiative caught the attention of TEDx, leading them to invite Lucy to speak about her work and her direct involvement with the NHS.

Lucy founded The Nipple Innovation Project in 2018 to provide education, funding, and access to skilled tattoo artists for breast cancer survivors seeking specialised nipple tattoos. After founding the project after years of doing private work, Lucy’s story went viral through a BBC article. She was soon overwhelmed with requests from women across the country seeking her help with their faded hospital tattoos.

Currently, survivors undergoing mastectomies are offered free semi-permanent tattoos through the NHS, but they often fade and can lead to physical and emotional challenges. Repeat treatments are rarely available due to funding limitations and the risk of further damaging delicate scar tissue. Determined to make a difference, Lucy launched her initiative to advocate for permanent 3D nipple tattoos.

Example of nipple tattoo provided by The Nipple Innovation Project

The project aims to raise awareness of this life-changing services, ensuring people know it exists and have access to information about all available choices, encouraging them to make informed and educated decisions.

Work was, and still is being done by practitioners who are given minimal training, and they are unintentionally causing further damage,” explains Lucy. “I wanted to make my service accessible to anyone affected by breast cancer without cost being a factor and I wanted to build a directory of artists throughout the UK to make it more accessible to more people, so the charity was born. This has been a huge labour of love, and so much harder than I anticipated, but we are making inroads to this becoming more mainstream, and it is all worth it.”

Lucy Thompson at TEDxNHS

Centered on the belief that ’ideas change everything’, TEDx fosters impactful conversations and the exchange of big ideas worldwide. Having a woman in the tattooing industry take the stage to use this platform for destigmatising a taboo topic is truly incredible.

The work we do is still so unknown, but it can be life -changing,” says Lucy. “When people come out the other side of cancer, there’s still so much trauma to overcome and after a mastectomy, theres not just physical healing, but emotional, too.” 

Nipple tattoos are offered on the NHS for people who want them, but they are basic, semi permanent and they quickly fade away, negatively impacting a person’s self esteem. Our solution is here to stay and the result is much more realistic looking, as we are using our specific skills as tattoo artists.

We also offer our services in a beautiful private studio in a rural setting, out in the countryside, so there are no hospitals and the experience is one that encourages reflection, escapism and serenity, helping survivors to find their confidence again, and to help them love their bodies again after they have been through something so life changing.”

Watch Lucy Thompson’s full TEDxNHS talk, here

Follow The Nipple Innovation Project

Stay connected with The Nipple Innovation project by following them on Instagram, Facebook, TikTok, and YouTube, where you can witness their stunning creations come to life. 

“Pixel art tattoos are a unique style that requires absolute precision and a high degree of creativity,” interview with tattoo artist Mr Pixel

He grew up playing loads of video games, so tattoo artist Mr Pixel (@mrpixel.tattooer) who’s based in Singapore, brings that nostalgia into his tattoo style. It reminds him of a simpler time, which especially resonates with us as we came of age in the digital era. Who doesn’t miss their Sega Mega Drive and their 90s childhood bedroom? But pixel tattoos are definitely having their moment in the spotlight so we caught up with the artist to find out more about how he honed his pixelated craft and how he takes inspiration and, well basically, pixelates it … yep to pixel tattoos, nope to pixelated photos…

When and why did you fall in love with tattooing?

I was always curious about tattoos since I was young – mostly because of my dad’s influence. He has a full back eagle tattoo. As a child, I was always curious and fascinated about it. I loved looking at it. It made me wonder about why and how we can have a piece of art work drawn on our skin and hidden under our clothes.

The day I did my first tattoo was the best feeling in my life, because I fell in love with it right away. Being able to express my artwork on and with clients who share and feel the same is amazing. 

Another moment was when I participated in The Lion’s Gate Singapore Tattoo Convention 2024 and competed for Best in Small colour category. I managed to execute a piece of flawless artwork for my client and I’m humbled to be awarded second place. It was fulfilling and a proud moment that keeps me motivated and I look forward to more challenges ahead.

How long have you been tattooing? How did you learn and what was it like learning? 

I started tattooing during the COVID pandemic, I did not go through a traditional apprenticeship. I learnt along the way and I’ve been fortunate to meet amazing artists who guided and shared with me. With a lot of hard work and dedication and together with the support of my sponsors and pro team such as Poseidon Tattoo, Drpickles and World Tattoo Events, I was exposed to more opportunities.

What was your first tattoo experience like?

My first tattoo was done on my thigh! It was a pixelated Pac-Man and that started my journey of pixel tattoos. It was challenging because I needed to focus on my techniques and endure the pain. 

How would you describe your work? 

Pixel art tattoos are a unique style that requires absolute precision and a high degree of creativity. Each design is meticulously crafted, often invoking a sense of nostalgia by bringing back childhood memories of early video games and 8-bit art. These tattoos are not just body art. They are a vivid reminder of a simpler time, resonating deeply with those who grew up during the dawn of the digital age.

How did you develop your style to what it is today?

I grew up playing a lot of games, I enjoy redesigning and expressing my work with a touch of digital age and a sense of nostalgia. Putting colours into my work is essential to bring out the look and feel that I want to achieve. 

What’s your favourite subject/topic to tattoo? Do you do more flash or custom work? 

I enjoy working on custom projects, redesigning any references into a pixel art tattoo, giving it a facelift of a digital look. I enjoy doing both flash and custom work.

What do you like to do in your spare time? Does this inspire your tattoos? 

I love travelling, experiencing different cultures and meeting new people. I’m humbled to be on the pro team of World Tattoo Events, which gave me the opportunity to travel around the world, competing and judging in various tattoo conventions. 

What’s it like tattooing in Singapore?

Despite being a small country in size, Singapore has a dense population with people from different races and cultures. The tattoo scene in Singapore is great! People are open and accepting with tattoos and Singapore is home to many amazing tattoo artists as well. 

Any thoughts on the tattoo world as a whole? Where it is now and anything you hope might change?

I want to continue meeting great artists, learn and share new experiences and knowledge. I want to leave a legacy behind and I am inspired to be one of the best pixel artist internationally.

I’m honored to be invited as part of the panel of judges in the recent Ancona International Tattoo Convention 2024 in Italy. I’m also invited to judge for various conventions in 2025 such as Inkdian in Goa, Art Culture Convention in Chennai and ArtisticInk Festival in Thailand. This gives me an opportunity to give back my knowledge and insights back to the tattoo industry.

What are your hopes for the future?

Over the past few years, the growth in the tattoo industry was enormous. New equipment, tattoo ink, needles, sterilisation and aftercare products made significant improvements in tattoo quality on skin. I hope to inspire artists to keep up with new knowledge and equipment and make the industry a better one!

Make sure to follow Mr Pixel on Instagram @mrpixel.tattooer for more tattoos and to book yours.

We’re always talking to amazing tattoo artists, check out our latest interviews.

“Tattoos leave an imprint on everyone – whether good or bad. I thought this was so interesting, and I guess I got hooked,” interview with tattoo artist Edvin Tedebring

Tattoo artist Edvin Tedebring (@e.tedebring) has been tattooing for seven years and now works at Dropout in Copenhagen. Back when he first started, he thought about giving up, but his wife encouraged him to keep going – and we’re so glad he did. His work is monochrome with a beautiful ethereal quality to it and his tattoos are a collaboration with each tattoo collector. He takes us back on his journey to discover how his style has become what it is today…

When and why did you first fall in love with tattoos?

I honestly think my love for tattoos was always there. I found tattoos fascinating and intriguing – even as a kid. Tattoos seemed to leave an imprint on everyone, whether good or bad. I thought this was so interesting, and I guess I got hooked.

The interest in making it a career probably started out when Miami Ink was popular on TV. My drawings started becoming influenced by tattoo designs I saw. I pretty much made up my mind that I would make this a career, even though my designs were absolutely terrible at the time.

How long have you been tattooing for? What was it like learning?

I have been tattooing for seven years now. When I started out, I did an apprenticeship in the north of Sweden, where I am from. I remember the first time I tattooed synthetic skin, and I came home to my girlfriend, now wife, and told her this is not for me. I thought I was so bad that I would never manage to ever learn, so I’d better just quit immediately. Luckily for me, she pushed me to continue and she has kept on pushing me since the first day in this career. If it was not for her, I don’t think I would be where I am today.

With that said, it was tough in the beginning. I kept developing slowly but steadily and I worked really hard to make this a serious career. I am glad I didn’t give up, even though I considered it several times.

How did you develop your style to what it is today? What draws you to using just one colour?

When I started out I was drawn to gothic and horror themed tattoos. At the time, I thought that was what I wanted to keep doing. But as I progressed, I felt like a copy of a copy, and the horror motives felt so generic and repetitive. I needed to do something different.

I started adding abstract elements such as splatters and sketchy lines to my designs, to make them into something different. This led to me going more and more abstract and away from the gothic styles towards more peaceful and calm motives. That is where I essentially found myself, and that is where I am now. I am still developing ,of course, but I do believe I will be within this realm of style for a long time – if not the rest of my career.

I only use black and grey because I never personally liked colours. Don’t get me wrong, I appreciate some great colour work out there, but it was never something I wanted to either make or wear myself. How I think in terms of design is simply monochrome.

Your tattoos have an ethereal artistic quality to them. Do you consider yourself an artist, first and foremost?

It is interesting that you should ask that. I actually consider myself a designer rather than an artist. Before I got into tattooing I did a bachelor’s degree in Digital Media Production; where graphic design, UX / UI design, communication and photography were some of my favorite focuses.

With that in mind, I make great use of my eye for design and knowledge from my education in my tattoo work. I combine my graphic design skills and abstract artistic side to create my work. I don’t have any training in fine arts or such, and therefore I just consider myself a designer and a tattoo artist.

How do you usually work with customers? Is the process a collaboration?

All my work is custom, based on the communication with my collectors. Normally we will exchange ideas and thoughts and then I will make my design and present it to them on the day we meet for the session. Sometimes I draw the design freely on the skin, in which case I first sit down with my collector looking at inspiration from my previous work, to get an idea of what they want.

I sometimes make design concepts I want to do and post them as available, but I do that less and less now, as I prefer custom work.

Do you love to travel? Where have you been and where’s next?

I do love to travel, yes. Part of why I like this career is due to the travelling and the opportunities that it creates. My next trip will be to London, where I have been many times before. I enjoy that city a lot.

Which artists do you admire and why?

I like a lot of different artists, both within tattooing and other forms. I have had the pleasure of meeting a lot of fantastic tattoo artists over the years, and they each leave something that I take with me. Whether technical skill, entrepreneurial skill or anything else. I admire any artists who stay true to themselves and their vision.

Are you planning any guest spots? If so where and how do we book in?

This year I did a lot of guest spots and the last one will be London in November. I will be guesting at EXP Haus / 10a Collective. Then I will go to Berlin in January. It’s all booked up already, but normally I take requests through my website etedebring.com.

What are your hopes for the future?

I always have a lot of big hopes and plans for my own journey, but I keep them quiet until I’ve made progress worth sharing.

As for the tattoo world, I hope we all can embrace the new era of tattooing and stop with the gatekeeping and negative attitudes. Tattooing is part of the creator economy, and everyone has to adapt if they want to remain in the game. That means working as an entrepreneur and an artist. The tattoo industry has never been better, in my opinion. It holds endless opportunities for the ones who are willing and hungry.

Make sure to follow Edvin (@e.tedebring) on Instagram and check out his website for more tattoos and to book yours.

We’re always talking to amazing tattoo artists, check out our latest interviews.

“Blackout is definitely a different experience than a ‘normal’ tattoo, it’s no breaks and solid tattooing and saturation. Even people who are heavily tattooed are surprised how different it is,” interview with tattoo artist Teej

From his hometown of Leeds to studying in Sheffield then down to London, where he apprenticed under Henry Hate at Prick Tattoo, tattoo artist Teej’s style of heavy black work has been an evolution on this journey. The next stop took him to Sweden and then the USA, where he now works out of Black Vulture Gallery in Philadelphia. Here he shares details about his traditional apprenticeship, what it’s really like to get solid blackwork, his life over in the USA – and what’s next…

When did you first fall in love with tattoos?

I guess it all started at an early age with the music I listened to and the posters on my walls were of musicians and skateboarders who were tattooed. The aesthetic of being heavily tattooed was something I wanted. It was a sign of rebellion and taking control of your own body and image.

Once I got my first tattoo at the age of 17, I fell in love even harder and knew it was something that was going to take over my life. I just never expected it to happen and lead me to where it has.

You’ve been tattooing for ten years now, what was it like learning?

I graduated from university in Sheffield with my bachelors degree in Product Design. By the time I finished, I knew it wasn’t what I wanted to do with my life. I moved down to London and managed to get into an apprenticeship under Henry Hate at Prick Tattoos in Shoreditch. It was a very traditional apprenticeship, I was the first one in and the last one out every day. Henry was my gatekeeper to the life I dreamt of and the way I learnt his knowledge was to prove myself daily. He taught me how to build and assemble machines, needle making, art history from many styles and how they are relevant to tattooing styles, tattoo composition and the body.

I wasn’t allowed to touch a machine for the first six months, and even when I was, it was just line work. That’s the backbone of every tattoo and I had to see how they healed before shading and colouring. All the fundamentals were covered and I’m eternally grateful for the times and knowledge I learned from him and the life it has given me.

Tattoo artist Teej

How did you develop your style to what it is today?

The heavy blackwork I’m known for was never a conscious choice, it just found me organically. Since early on in my career, I’ve always preferred to use just black ink. From traditional to a more fine line sketch/illustrative style, people knew that I used black, so over the years I got asked to do some blackout sleeves. It wasn’t until five years ago that it really took off, I did a blackout sleeve, posted it, got a couple of bookings for more. It just grew from there.

Blackout sleeve by Teej

Can you tell us about blackout tattoos, what’s the process?

The majority of clients that come for blackout tattoos have older tattoos they want to cover. These can range in styles, some with more trauma, some with colour, scarred lines, multiples layers of work where they have tried to cover another tattoo before, some where they have poor blackout work. So every day is a new challenge, to work with the canvas in front of you and try to create a large field of smooth black.

Blackout is definitely a different experience than a ‘normal’ tattoo, it’s no breaks and solid tattooing and saturation. Even people who are heavily tattooed are surprised how different it is. 

How do you usually work with customers?

Most of my customers come for straight blackouts, but I also design concepts. These give customers a view of how I’d like to work on a body part or full body coverage. They are all ideas that can be adjusted and changed accordingly, whether to incorporate coverups or just to change a pattern or texture. Creating them as a realistic concept in photos gives the client the image as a whole and something they can decide if they want on their body.

Roughly how many sessions do they take? Are there any challenges with this technique?

A full arm is two sessions, which is five to eight hours usually, it all depends on how big the arm is and how much to cover area wise. First session, I do wrist to an inch or two above the elbow, always hit the elbow first session as it’s tough skin and usually needs a quick hit the second session. Legs can be four to five sessions for a straight blackout.

Once you start adding in other elements to the design, it can add more time. It’s always hard to give an exact timescale for projects as many different things like pain tolerance or quality of the tattoos being covered can affect the time it takes.

For an arm, I prefer two sessions. It’s much easier to take as a client, but also less of a physical beating on the body to heal. You have to take each session as it comes and adjust and adapt.

What’s the healing like? Any tips for someone wanting a full black tattoo? 

Always listen to the artist who has done the tattoo. Everyone has a slightly different method, mine was developed over time by trying and changing parts of what other blackwork artists did until I found a method that myself and my clients liked and made it as easy as possible.

Have you seen the demand for blackout tattoos growing?

Yeah it’s definitely grown as a style over the last years, the more people are exposed to it via social media, the more they see it as an option. They usually have older work that they are unhappy with or outgrown but sometimes you get people who are getting the heavy blackwork to start, they love it as a style that they want to wear from the beginning.

Flow tattoo work on Hannes

Do you have a favourite tattoo experience or project you’ve worked on? 

The project that always stands out is my client Hannes who I met during the seven years I was tattooing in Sweden. Hannes came to me with no tattoos and wanted me to transform his body with a flowing blackwork style. We got both arms and his torso completed in Sweden before I moved to Philadelphia. I’m looking forward to continuing when I go back and guest there.

What would you like to do more of? 

I guess it would be to do more large-scale concepts that I’ve designed. I love the straight blackouts, but it’s always more fun to incorporate other elements.

You’ve mentioned guesting, are you planning any guest spots? If so where and how do we book in?

Since moving to Philadelphia last summer, I haven’t had the chance to travel for work yet. I’ve been so busy here that there just hasn’t been a window to organise a guest spot. I do need to get over to the west coast of America, San Francisco has been on my list of places to visit for a long time and I will be guesting at Analogue Tattoo Arts Kollective.

Also next year, I want to get back to Sweden for a guest spot. I still have my clients there and some with ongoing projects that I’d love to get more done on.

What took you to the US? And what are your hopes for the future?

I loved to Philly because Hoode offered me a spot in his studio, we had been friends for a couple years and I told him I was interested to move State side – Sweden will always be ‘home’ for me but I wanted to change my environment and settings and give it a go. So when the best black worker in the world offered me a spot in his studio, I had to jump at the opportunity. You progress by working with others and sharing knowledge and technique and that was something I couldn’t get in Sweden. 

In the coming years, I see myself evolving as a tattoo artist by continually pushing the boundaries of my craft and expanding my knowledge of tattooing techniques and design principles. I’m excited to explore and incorporate new styles, and integrate innovative concepts into my work. 

Make sure to follow Teej (@teejtattoo) on Instagram and check out his website for more tattoos and to book yours.

We’re always talking to amazing tattoo artists, check out our latest interviews.