Freedom Tattoos is a new charity project set up by by Poland’s Pedagogium The College of Social Sciences and ad agency Isobar Poland.
To erase the stigma of prison tattoos.
On Creative Social Rehabilitation.
They want to help ex-cons to return back to society by covering tattoos they got in prison with professionally created ones. The cover-ups tend to be better looking, perhaps more colourful and of a higher quality than their prison ink. The emphasis of the charity is not on the mistakes they have made in their past, but more on their own personal growth and rehabilitation.
The emotional video below follows two women as they get their old prison tattoos covered, so they can move on with their lives:
Quote and video from Freedom Tattoos